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No. 1
At the table
The first page of a rulebook decides the first turn
New players decide whether a game is hard before they finish page one. So page one has three jobs: say how to win, say what a turn is, and say where the rest of the rules live.
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No. 2
On the screen
A store page is a rules summary for strangers
A person browsing a store has no rulebook and no friend at the table to explain. The listing has a few lines to answer: what the game is, how long a session takes, who it suits, and what data it collects.
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