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At the tablePhysical tabletop games
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Rulebook Editing
We edit rulebooks, reference cards, and quick-start sheets so the order of play, the edge cases, and the end condition read the same to every player.
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Playtest Sessions
We plan and host structured playtests, record where players hesitate or disagree, and return a written summary with suggested rule changes.
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Table Formats
We design game-night formats for stores, clubs, and events: player counts, session length, setup order, and teaching scripts.
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On the screenMobile games and apps
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Store Listing Preparation
We prepare app store listing materials for mobile games and companion apps: descriptions, screenshot plans, feature lists, and a checklist for privacy and support links.
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Player Growth Planning
We help teams plan how new players find a game: audience definitions, channel options, budgets, creative briefs, and launch timing, within each platform's advertising policies.
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Campaign & Ad Readouts
We read campaign and in-app advertising reports, explain retention and placement results in plain language, and suggest what to test next.
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Where the two tables meet
Many tabletop games have a companion app, and many mobile games start as table play. When a project touches both tables, we keep one glossary so the words in the rulebook and the words on the store page match.
Table Theory does not claim partner status with Google, Meta, or any app store, and does not sell installs, reviews, or rankings.