What we look at
- Campaign results: new players from each channel and how many of them return.
- Ad placements: whether in-app ads appear where and as often as they should without breaking play, and whether they follow ad network policies.
- Sample size: whether there is enough data to support a conclusion.
- Time range: whether holidays, version updates, or similar events affected the results.
What you receive
- A readout: what happened, likely reasons, and what the data cannot tell you.
- A prioritized list of suggested tests.
- A walkthrough meeting on the results.
What this does not include
- Installing SDKs or changing app code.
- Forecasts or promises about future revenue.
Questions
- Do you need access to our dashboards?
- Usually not; exported reports are enough. If read-only access helps, you grant it and can remove it at any time.
- Can you increase our ad revenue?
- We can point to placement and frequency changes worth testing, but we do not promise revenue results.